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Category: Artistic Marketing

Cristin Thomas – Exposing new audiences to storytelling.

Logo for the Tejas Storytelling Association.


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Interview #019 Cristin Thomas
Director of the Tejas Storytelling Association
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Exposing new audiences to storytelling.

We covered the following topics…

1. Building a festival
2. Grants
3. Sponsorships
4. Marketing
5. Strategic Planning for an Organization
6. Positioning the organization for continual growth
7. The need for clarity

Planning for the future…
Looking ahead is so important. Know the road that you are traveling with clarity of your mission and knowledge of your vision. Many organizations can trap themselves in the survival of day to day. When this happens it is extremely difficult to Read more »

ETH-NOH-TEC – Your Highest Vision & The Nitty Gritty of Your Storyteling Practice

Eth-Noh-Tec with Robert Kikuchi-Yngojo and Nancy Wang.

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Interview #017 Eth-Noh-Tec
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Your highest vision and the niti gritty of your storytelling practice.

What does Vision and Purpose have to do with being a storyteller? How does one find a vision and why is it important? What would a storytelling career look like if the artist in in alignment with ones purpose? On a practical side, once the storyteller has clarified their mission in life, identified a community to serve and method of storytelling to serve them, how does one approach the nitty gritty of running a business as a storyteller?

Eth-Noh-Tec with Robert Kikuchi-Yngojo and Nancy Wang explored these issues of the professional touring storyteller during this interview. Whether you are semi professional, a novice or seasoned storyteller, come listen to the challenges of the world of storytelling. Eth-Noh-Tec, now in it’s 25th year of storytelling talks about their humble Read more »

Ellen Munds – The A B C’s of Running a Storytelling Festival.

Ellen Munds speaks about the A B C's of running a storytelling festival on the national level.

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Interview #016 Ellen Munds, Executive Director of Arts Indiana.
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The A B C’s of Running Festival.

Ellen Munds Writes..
In this interview we cover how to;

  1. 1. Create your mission statement or why you want to do a festival
  2. 2. Determine your target audience
  3. 3. Details such as indoor or outdoor, specific site for an event, accessibility, design and traffic flow of the site
  4. 4. Artistic Elements
  5. 5. Marketing and Public Relations
  6. 6. Funding
  7. 7. Budget
  8. 8. Volunteers
  9. 9. Care and Feeding of the storytellers, sponsors and volunteers
  10. 10. Evaluation of your Festival.

This interview should be heard by all members of the national storytelling network who are interested in running or creating there own storytelling festival. Storytellers who are serious about working the festival circuit should consider this episode required listening.

Ellen Munds is the executive director of Storytelling Arts
of Indiana and one of three co-founders. She has served as the chair of the Read more »

Eric Wolf – Taking your storytelling business to the next level.

eric wolf is the Host and producer of the Art of Storytelling Show.

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Interview #015 Eric James Wolf
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Each level of development that storytellers go through has it’s pitfalls and limitations. How can we as storytellers avoid the pitfalls that have befallen those who gone before? In this discussion Eric Wolf and Steve Otto explore how we as storytellers can go to the next level in our practice as storytellers.

From beginners to experts, performers to marketers what are the most common ways that we accept our limitations instead of challenging them? How have others successfully risen to successful practice of storytelling? These are some of the questions that we look at in this hour long episode of the Art of Storytelling with Brother Wolf Podcast.

A Smaller Voice Can Make A Loud Sound by Kevin Cordi

Kevin Cordi has organized tellabration for over nine years.
By Kevin D. Cordi

For Peggy O’Sullivan. As a producer for over nine Tellabrations I want to share with you what has lately spiced up our Tellabrations. It is the sound of little voices with larger ones, in others words, I have had the privilege of helping direct a completely student organized Tellabration.

For the last three years we have made our Tellabration thematic. Our theme last year was “From the Trails to the Tales, The Gold is still in California.” Over 200 student performers and five adult professional storytellers share in the celebration of the stories of California. We had a four-year-old open the Read more »

Doug Lipman – Marketing Outside the Storytelling Community.

Doug Lipman speak about Marketing as Artists outside the Storytelling Community

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Interview #005 Doug Lipman
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Selling Ourselves Outside the Storytelling Community.

Why is marketing hard for storytellers?

For one thing, we’re up against a hard situation. Like all artists, we do important work: imagining and communicating what human beings are like and can become. Yet, as invaluable as we are to society, we are not rewarded well or supported well. We are even expected to be both artists and marketers. Few people master two such careers!

Also, like many in our society, we misunderstand the nature of marketing. Because many of us think that marketing is “selling things to people who don’t want them,” we are often reluctant to take the steps that would let society benefit from our work.

Once we understand what true marketing is and does, we can Read more »

Lyn Ford – Breaking into Storytelling

Lyn ford storyteller talks about Breaking into Storytelling

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Interview #004 Lyn Ford
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Breaking into Storytelling.

Lyn Ford Writes…
“Breaking” into storytelling isn’t quite the description that fits the beginnings of my career. It was more like leaping off the edge of a cliff, with all the materials to build a strong glider that would carry me wherever I should go, but no blueprint or directions on how to build the thing. I had to trust that I would create both the blueprint and the directions, and be able to make the glider, as I headed toward solid ground. Scary, exciting, and very educational!

My mind and heart were filled with stories from my family’s oral tradition, but storytelling as a career hadn’t occurred to me. Our kids, now grown, volunteered my stories in their classrooms (bless their little hearts!); the experience Read more »