Fran Stallings talking about environmental storytelling…

Tired of the tin sound? Purchase a HQ Mp3 File of Interview #029 Fran Stallings for $2.23 Environmental Storytelling; Telling hope to inspire action.

Fran Stallings writes…
My main concern with this topic is the observation that many of our Environmental tales are DOWNERS. While our storytelling ancestors probably used them as Read more »

Doug Lipman – Marketing Outside the Storytelling Community.

Purchase a HQ Mp3 File of Interview #005 Doug Lipman for $2.23 Selling Ourselves Outside the Storytelling Community.

Why is marketing hard for storytellers?

For one thing, we’re up against a hard situation. Like all artists, we do important work: imagining and communicating what human beings are like and can become. Yet, as invaluable as we are to society, we are not rewarded well or supported well. We are even expected to be both artists and marketers. Few people master two such careers!

Also, like many in our society, we misunderstand the nature of marketing. Because many of us think that marketing is “selling things to people who don’t want them,” we are often reluctant to take the steps that would let society benefit from our work.

Once we understand what true marketing is and does, we can Read more »