Category: Creating Success

Bringing Storytelling to Mainstream Audiences

Bringing Storytelling to Mainstream Audiences

Hi Friend,

Surprise! I am happy to say that rumor of my demise are happily exaggerated.

This summer my dear friend, Hawaiian Storyteller and master festival organizer, Jeff Gere and I (Brother Wolf) are doing a micro tour from Ashville, NC to Yellow Springs, OH. I would like to invite you to attend our workshop on Marketing and Storytelling, Bringing Storytelling to Mainstream Audiences.

You can attend it in person or you can purchase a recording of it.
The amazing Cynthia Changaris is hosting the workshop in her house on August 13th from Noon to 3 PM and we’ve got room for a few qualified, serious performers to learn how to successfully connect their hard-won material with American audiences. Call Me – Eric Wolf – if you can attend in person (937) 767-8696

Workshop Story – Bringing Storytelling to Mainstream Audiences

In this workshop Jeff & Eric will assume that you have the technical ability to create amazing performances and that you are seeking to be recognized for your great storytelling. We will present to you how you can create shows that will sell out night after night. OK, not every night. But we promise you a filled house on at least half your nights if you follow our advice. More to the point we have done it and we will show you how you can too. Jeff & Eric will not agree on every point, but we do agree that storytelling can rock the world—if you let it and if you are willing to do the work to understand how you can fulfill the needs of your audience. Act on our suggestions and they will love you!

The workshop is $50. If you want to come or know any storytellers in the area tell them about it. But, honestly, we just like to talk, and if you are going to drive yourself there and are willing to give us $5 who are we to say no? This is one of those magic moments when stars collide and world changes for the better.
Again call Me – Eric Wolf – if you can attend in person (937) 767-8696.

Thanks – but I am not driving to Louisville, KY that’s a long way!

Now I know you’re thinking that you can’t drive or fly all the way to Louisville, KY for a one-day workshop. Heck, 95% of the people receiving this email can’t drive to Louisville, Kentucky and half of those can’t get off work to drive anywhere. Many of you are going to the National Storytelling Conference in the beginning of August, leaving me to convince 2% that they should come.

What if I recorded it and you just stayed home and listened to it? Read more »

Odds Bodkin – Storytelling in the Bardic Tradition

Odds Bodkin Bard and Storyteller Press Play to hear Odds Bokin speak on Storytelling in the Bardic Tradition on the Art of Storytelling with Brother Wolf.

Press Play to hear Odds Bokin speak on Storytelling in the Bardic Tradition on the Art of Storytelling with Brother Wolf.

Odds Bodkin Writes…
Bardic storytelling–that is, spoken words with live music–is a tradition that dates back to Homer and more deeply into almost all
shamanic traditions. Homer plucked a lyre, scholars believe, and recited The Iliad and The Odyssey with character voices. Shamanic traditions have used music with spoken narrative to transport audiences ever since local history and the religious impulse demanded human expression. Read more »

How do we Succeed in bringing Storytelling to Audiences?

Recently I asked the question on Facebook and elsewhere are you comfortable using the word theatre to sell storytelling events? I liked Mary Grace’s reply and I invite you to think deeply about her application of these ideas. Brother Wolf

Mary Grace Ketner writes…
Marygrace2I would not use the word “theatre” itself, but I often use other terms related to theatre, such as “performance” or “stage.” I fear that if a person comes in expecting lights and costumes, it will take them some real readjustment time to appreciate what is actually going on in a room where one person, dressed pretty much like everyone else, is standing up and holding a microphone. And there may not be enough “readjustment time” for that, anyway. What I like about opera, for example, is the set and costumes and drama. 4 people standing there singing in Italian doesn’t usually do it for me, and 10 or 15 minutes is enough of that. Others have also mentioned the misleading expectation of a particular repeated script (perhaps a famous, well-traveled one that can be compared with a version one’s friends saw or that one has seen before) and the fourth wall: actors talking to each other as though no one were watching, the audience as peeping Tom.

In preparing storytelling programs, even something like a local Tellabration!, I have found that many storytellers do not like to Read more »

Planning a World Storytelling Event from Start to Finish in 25 Days

World Storytelling Day
by Stuart H. Nager

I found out about World Storytelling Day ( on February 23, 2011, through a posting on Facebook. The global event, centered around the theme of Water, was to be on or around March 20th. I’ve been working hard as a Teaching Artist, doing my storytelling and other performance gigs here and there, and thought this was a great day to support. Jazzed, excited and energized, I already had a meeting set up for the 24th with Read more »

Tim Ereneta – Bringing Storytelling to the Fringe.

Press Play to hear Storyteller Tim Ereneta talks about how he brought Storytelling to the Fringe on the Art of Storytelling with Brother Wolf.

Press Play to hear Storyteller Tim Ereneta talks about how he brought Storytelling to the Fringe on the Art of Storytelling with Brother Wolf.

Storyteller Tim Ereneta storytelling Prince Charming

Tim Erenta writes…
Here’s the best thing about a storytelling performance in a Fringe Festival: I don’t have to wait to be discovered. I don’t have to worry about offending my host with my material. The stories that I want to tell, whether they are sacred or profane, personal or traditional: it’s all up to me. I get to decide what I want to put onstage. Such artistic freedom is exhilarating.

Here’s the worst thing about storytelling performance in a Fringe Festival: the audience gets to decide what show they want to see. The stories that I want to tell: there is no guarantee that audiences will want to hear them.

The challenge, then, is to connect to Read more »

Kathy Collins – Comedian as Storyteller – Storytelling as Comedy.

Press Play to hear Kathy Collins speak on being a Comedian who tells stories and being a storyteller who uses comedy on the Art of Storytelling with Brother Wolf

Press Play to hear Kathy Collins speak on being a Comedian who tells stories and being a storyteller who uses comedy on the Art of Storytelling with Brother Wolf.

Kathy Collins as Tita

Although I began storytelling as a teenage in high school forensics competitions, I have always felt like an imposter among “real” tellers. I consider myself an actress, one who memorizes lines and portrays characters, as opposed to a wise and wonderful wordsmith. Over years of performing, I’ve become a lot more comfortable with straying from the script and improvising, but it still seemed more like acting than telling. On Maui, I have a greater reputation as a comedienne than a storyteller.

Then I was blessed with the chance to perform this summer at the Lincoln Center Out of Doors Project, where I was billed as one of several poets in the La Casita Festival. Talk about feeling out of my league… now I’m a phony poet too? It seems to me that all poets are storytellers, but not all storytellers are poets. Or are they/we?

Fortunately, this summer I also attended a storytelling festival in Canada’s Northwest Territories. At a tellers’ workshop there, I was surprised to hear Read more »

Launching Applied Storytelling


Today I am proud to share with you my new project – Applied Storytelling a seven minute weekly podcast examining every aspect of the application of storytelling in life, business and culture.

Any listener is welcome to suggest a question that I (Eric Wolf) will endeavor to answer to the best of my ability. Any question on the application to storytelling will be answered – if I do not know the answer I will find some one else who does know the answer.

This project will publish weekly but only the first of episode published each month. The other three episodes produced each month will publish inside the members only section of the International Storytelling School’s Website. You can read more about the School at

The free episodes in will appear as a separate feed and as a part of the Art of Storytelling Show’s feed as well.

The transcript and audio of the first show are available here –

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