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Interview #023
Mary Margaret O’Connor

Owner of
Logo for art of storytelling
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Digital Storytelling using emerging technologies with your storytelling.

Mary Margaret O’Connor, has an amazing concept hear that is on the cutting edge of digital storytelling. Are conversation on how to use the online and digital experience to support storytelling is eye opening for any storyteller to see the potential for the storytelling art form in the 21st centaury.

——–Mary writes… started as a simple enough idea; create a website to house bedtime stories I tell to my children. But what started as a simple project based on a love of storytelling, evolved into a much better and more complex idea, still based on a love of storytelling! That idea became iTales, a website that allows storytellers to upload and sell individual stories. Over time, iTales will be home to thousands of fantastic mp3 audio stories from around the world and will be a method of preserving the traditions and messages of stories that have been passed down, and sometime lost forever, through the generations.

I guess I did not come upon the world of storytelling purposefully, but the world of storytelling came to me. Plodding along in my role as a pharmaceutical marketing consultant, after years working in pharmaceutical companies, my colleagues often are bewildered by this “other side of me!” But as a person new to the world of storytelling, and just touching the tip of what is available, I have to say that professional storytellers are some of the most fascinating, intelligent and fun-loving people I’ve come across. (That is not to say, of course, that pharmaceutical marketers are not!) Through iTales, my hope is that many, who like me had not previously been exposed to many of the professional storytelling audience, will explore and embrace what historically has been one of the most constant and meaningful and important experiences of human nature – listening to stories.

iTales offers the power of the internet to reach millions of people around the world. Without the limitations of traditional storytelling venues, including how far one can drive for a show to sell their CD’s, iTales provides storytellers with another option for distributing their material to a targeted audience interested in audio stories.

And, just who is this audience? People of all ages and interests are potential story seekers. For children, listening to stories is fun, it increases their vocabulary and it allows them to actually connect with another human being. For young and older adults, iTales short stories offer an alternative to music or audiobooks for mp3 players and iPods. And, importantly, iTales offers entertainment that many will not have previously experienced.

To get great content for our site – high caliber stories – we are currently focusing marketing efforts on the professional storytelling community. Our hope is that you will join this podcast to learn more about how iTales works, our plans for the future and how the storytelling community can work together to help build something that is truly unique.

Post written by Mary Margaret O’Connor more info at

Mary Margaret O'Connor speaks about iTales and how to sell stories online.